About me

“The first step of any project is to grossly underestimate its complexity and difficulty.” @nicollhunt

“Usability is about people and how they understand and use things, not about technology.” @skrug

Hi there!

I’m Fernando, a young and experienced professional passionate about Digital Product Design, User Experience, User Interface Design, Information Architecture and Visual & Interaction Design. I’ve worn many hats on my career, leading national and international projects and teams, resulting in a cross-breeded, multi-disciplinary profile mixing business/marketing/technical expertise, along with great doses of creativity and initiative.

I also founded a startup, Wlasses, winning the 2015 Omnicom Group Best Entrepreneurship Idea, while working full-time, which taught me some really valuable lessons on work capacity, get-things-done attitude and workload management.

I was also teacher on Social Media, Content Marketing and Online Reputation Management on the Master on Promotional Marketing of the Complutense University of Madrid.

Expert usage of Sketch, Figma, Zeplin, Abstract, Balsamiq, Proto.io, Adobe CC.

Don’t be a stranger!